Joseph Skinner is the founder of Veil Camo. Chances are, you've seen Joe's work as First Lite's proprietary camouflage pattern — Fusion. Joe worked with First Lite to develop the pattern, Fusion, to be an incredibly effective hunting pattern for a variety of terrains and environments. In this episode, we talk with Joe about what makes camouflage effective. We discuss what ungulates (deer, elk, caribou, etc) "see" in terms of color. How "macro" and "micro" disruption play a role in effective concealment. And why some of the most popular camo patterns on the market are built to look good to hunters, but are not really ideal for concealment while hunting.